Custom Brand Identity Design
You’re ready for a new brand identity, and we’re ready to design it for you.
Hi, I’m Meredith, the founder of Malone. For over a decade, I’ve had the privilege of helping businesses across the globe craft one-of-a-kind brand identities that leave a lasting impression.
From neighborhood cafes to internationally renowned companies, we’ve partnered with a wide array of clients, including artists, influencers, family-owned businesses, and Fortune 500 brands. No matter the industry, we remain dedicated to delivering designs that feel authentic and timeless.
At Malone, our branding process is immersive and personalized. We dive deep into understanding your story, your vision, and your goals. The result? A thoughtfully designed brand suite that not only looks stunning but works hard for your business. With your input every step of the way, we ensure the final design is tailored to your needs and equipped to grow with your brand.
A custom brand identity is a long-term investment in your business’s success. Many of our clients see a full return on their investment within just a couple of months, with designs built to serve them for years to come.
Our clients have partnered with, or been featured in:
Our Design Style
TIMELESS & UNIQUE
We take pride in our clean, intentional design approach, creating brand identities that work across industries while staying true to high standards. By listening to your vision and gathering detailed insights, we transform your ideas into a cohesive and impactful brand.
Typography plays a key role in our process—we carefully select and refine fonts to tell your story, exploring unique details that set your brand apart. Every element is purposeful, designed to enhance clarity and leave a lasting impression.
With a focus on hierarchy, timeless design, and brand cohesion, we aim to build recognition and trust that drives growth for years to come.
Featured Clients
Fed Up Kitchen
The Grand America Hotel
Female Foodie
Sobe Eats
Our Brand Identity Package
CONSIDER US YOUR MINI IN-HOUSE DESIGN TEAM
Our goal is to ensure you have all the essential branding elements you need—nothing unnecessary—and delivered on a timeline that works for you. With one streamlined brand package and process, we provide a clear investment and timeline, allowing you to customize further with additional design pieces or services from our Collateral Catalogue whenever needed.
We approach every project with thoughtfulness and creativity, using our research and understanding of your business and audience to craft a brand that truly connects. After exploring a variety of ideas, we present the designs we believe will best capture your vision and goals.
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We begin with a thorough but concise brand questionnaire from you as well a Pinterest Board. We’ve got a step-by-step system for creating your brand board.
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We take your information and curate a brand mood board with your overall brand aesthetic and color palette. This is the launching point for how we design, and a visual map for you as you continue to build your brand, take brand photos, curate your instagram and more.
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We also create a logo inspiration board letting you in on the direction we are considering going with your brand design. You get to make changes to both this board and the mood board if necessary to make sure we are both comfortable and confident by the time we start designing.
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This phase is the longest, and most important step! We really take our time exploring design concepts, doing font and color studies, and creating elements that are completely unique to your brand. We flesh out several ideas and present to you 2-3 full brand suites. You will see each complete suite with logo variations, color palettes, and mockups to show how your brand would look brought to life. We present these to you in video format, as if we were sitting together.
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You will receive between 20-30 logo variations. This includes your main logo, secondary logo, and logo mark, and any combinations you may need for your brand. We give you 4 different file types (for print and web) and your logo files in each color of your color palette.
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You will receive your full color palette along with the HEX and PMS color codes that can be used to match your colors in both print and digital.
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We give you your brand fonts along with a detailed guide on how to use them (with recommended sizing, spacing, and hierarchy).
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This is the complete “how-to” guide for using your brand files successfully to create a cohesive and curated brand.
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We provide digital, print ready files for you and everyone on your team. We offer printing services as well.
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We provide you a social media template in Canva that’s perfect for Instagram Stories but can be used on Pinterest as well. It can easily be edited and duplicated.
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The small website browser tab icon will be provided to you in the necessary file formats.
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Once you become an Malone client, you have access to the Collateral Catalogue- our menu of a la carte design pieces. Whether it be package design, social templates, forms, etc. we want to continue working with you for all your design needs!
Our Process & Timeline
THE CUSTOM BRAND IDENTITY PROCESS IS APPROXIMATELY 8 WEEKS
Our goal is to ensure you have all the essential branding elements you need—nothing unnecessary—and delivered on a timeline that works for you. With one streamlined brand package and process, we provide a clear investment and timeline, allowing you to customize further with additional design pieces or services from our Collateral Catalogue whenever needed.
We approach every project with thoughtfulness and creativity, using our research and understanding of your business and audience to craft a brand that truly connects. After exploring a variety of ideas, we present the designs we believe will best capture your vision and goals.
STAGE 1
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We really get to know you and your business before we ever put pen to sketch pad, or mouse to computer. We have you fill out a concise but thorough brand questionnaire, as well as provide us with a Pinterest board. We provide detailed instructions for creating your board, and many of our clients find this process really fun and also clarifying!
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We take all the information you provide us and create a brand mood board for you. This is our visual map. It’s really great for you, to reference as you build your brand, take brand photos, curate your instagram, etc. and it’s the launching point for how we design. We keep it in front of us the whole time. We also create a logo inspiration board, letting you in on where we are considering going with your brand design. You may make changes to both of these pieces, and we will get them just perfect, so we are both comfortable and confident before we ever start designing.
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This phase is the longest, and most important step! We really take our time exploring design concepts, doing font and color studies, and creating elements that are completely unique to your brand. We flesh out several ideas and present to you 2-3 full brand suites. You will see each complete suite with logo variations, color palettes, and mockups to show how your brand would look brought to life. We present these to you in video format, as if we were sitting together.
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2 rounds of revisions are included in your package. We typically use the first round to implement all your ideas, changes, and feedback, and use the second round to perfect your chosen brand suite.
STAGE 2
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Next we create your official brand files. You will be receiving hundreds of files from us, but they are very organized and we provide both a PDF guide and a video guide on how to use your brand assets.
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From here, we can move on to any additional design items you’d like to add to your brand. We are here to provide as much design support as you would like! Whether it’s package design, template for social media, website assets, etc. we are here to help!
STAGE 3
