Laurel Brasserie & Bar

The Toast of Downtown

From initial design concepts to the overarching brand strategy, I was responsible for ensuring that every visual element and stylistic choice aligned with our core values and market positioning. This entailed working with Pure Grey in NYC (now affiliated with Streetsense) to develop a compelling brand narrative that resonated with our target audience, creating a cohesive visual identity that distinguished us from competitors, and setting a clear direction for future growth.