London + NYC

RithumLIVE 2025 marked the launch of Rithum’s first global customer and industry event — bringing together leaders from across the commerce ecosystem to explore the future of connected retail.

With attendees and sponsors including some of the world’s largest retailers and marketplaces — including Target, Walmart, Amazon, eBay, bol, Zeos, and more — the event needed to establish Rithum as a category leader while creating a cohesive and memorable experience across two international locations.

I led the visual design experience across every touchpoint, transforming the Rithum brand into a physical environment that guided attendees from first impression to final interaction.