The Grand America Hotels & Resorts

Project

The Grand America Hotels & Resorts

Client

The Grand America Hotels & Resorts

Year

2021

Role

Designer, Brand Manager

Services

Branding, Photoshoot Styling/Direction, Model Sourcing, Contractor Management, Graphic Design, Communications

About

Make Life Grand

In this role, I transitioned from graphic design to brand management, overseeing six luxury hotel brands across 55 diverse business lines in four states. My responsibilities included managing print, digital, and web design projects, directing photoshoots, orchestrating marketing campaigns, and creating event collateral across all platforms. I also supervised a creative coordinator and collaborated with independent contractors, freelancers, photographers, and external agencies.