Signs

Background

As The Well continued to grow, it became increasingly important to ensure that the physical space reflected its brand identity and offered a welcoming, intuitive experience for both new visitors and regular attendees. The goal was to create a consistent, visually compelling environment that balanced function and form—clearly guiding guests while reinforcing The Well’s unique culture and values.

The Challenge

The primary challenge was to unify various types of signage and visual elements across multiple touchpoints—interior, exterior, digital, and physical—without compromising brand clarity or user experience. Each component had to serve a specific purpose while contributing to a seamless, cohesive visual environment.

Approach

As Lead Designer, I developed a comprehensive visual system that integrated environmental graphics with The Well’s established brand identity. My approach prioritized clarity, accessibility, and aesthetic alignment throughout the space.

• Interior Wayfinding Signage
  Designed signage systems that made navigation simple and intuitive for first-time visitors. Typography, iconography, and color coding were carefully selected to enhance readability and spatial orientation.

• Full Wall Vinyl Graphics
  Created large-scale, branded vinyl installations that served as both visual anchors and storytelling elements. These graphics added energy to transitional spaces and reinforced key aspects of The Well’s mission and identity.

• LED Screen Imagery
  Designed dynamic digital content to run on lobby and auditorium screens. These visuals were created to engage attendees, support announcements, and visually harmonize with the surrounding environment.

• Exterior Signage
  Developed clean, visible exterior signage to enhance curb appeal and streamline traffic flow. These elements helped shape a strong first impression and reduced confusion during arrival.

Outcome

The final result was a thoughtfully branded environment that functioned as both a wayfinding system and an extension of The Well’s mission. Visitors now experience a smooth, welcoming flow through the building, supported by signage and visuals that are as informative as they are inspiring.

By aligning every element with the brand’s voice and values, the space not only became easier to navigate—but more deeply reflective of The Well’s identity as a place of connection, clarity, and community.