Merch

Background

The Well hosts a variety of events throughout the year—each with a distinct audience and unique thematic focus. From empowering women at the Tribe Women’s Annual Conference to fostering brotherhood at the Fire & Iron Men’s Conference, these gatherings require thoughtfully designed merchandise that resonates authentically with attendees while maintaining a consistent brand identity.

The Challenge

The core challenge was to develop a versatile merchandise program that could adapt creatively to the diverse themes of each event, yet deliver a cohesive, high-quality brand experience across all items. Additionally, production had to meet rigorous standards for quality and budget constraints, requiring close vendor collaboration and meticulous oversight.

Approach

• Tailored Design for Distinct Audiences
  For Tribe Women’s Annual Conference, I designed a range of items—including sweatshirts, sweatpants, hats, fanny packs, totes, mugs, makeup compacts, tees, and tanks—that celebrated sisterhood and community with thoughtful visuals and messaging.
  For Fire & Iron Men’s Conference, merchandise such as sweatshirts, t-shirts, hats, and wristbands were crafted to embody themes of strength and unity.
  Serve Day featured practical, stylish t-shirts that fostered volunteer camaraderie and commemorated each year’s service.
  For The Well’s 10th Anniversary, I developed commemorative sweatshirts, tees, and beanies with elegant design elements marking the milestone.

• Strategic Vendor and Production Management
  I sourced and evaluated printers and suppliers, balancing cost-effectiveness with premium craftsmanship. Selecting materials and printing techniques prioritized durability and a polished finish to ensure the merchandise would withstand regular use.
  Working closely with trusted partners, I negotiated favorable terms, managed timelines, and conducted rigorous quality control—including sample reviews—to guarantee every product met expectations.

Outcome

The result is a comprehensive, high-quality merchandise collection that enhances attendee experience and strengthens The Well’s brand across multiple events. Each item not only reflects the specific spirit and purpose of its event but also upholds the church’s commitment to excellence and community connection. This approach has successfully delivered lasting value and meaningful keepsakes that attendees proudly wear and use, reinforcing their connection to The Well’s mission and community.